Our all-female shop team carefully sources each product and minds all the little details to ensure every purchase is a happy one. We care deeply about manufacturing, so we’re involved every step of the way to select yarns, fabric finishes, and print designs. Because we don’t have a traditional retail model with multiple mark-ups, we are proud to price our products attainably. We believe baby gifting should be full of joy and accessible to every new parent, grandma, friend, and loved one.